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Historically, many groups displaying conformity did so because of strict religious control over their communities - and (as you rightly say) faced expulsion from the security of them as heretics.

As the ‘west’ gained in strength over the course of the 20th century - independence from communities grew as an increase in relative wealth became more prevalent & folks travelled about more. There was a noticeable increase in more egoic-based pursuits.

In 1972 Irving L. Janus wrote his first book about ‘group think’. The expectation of a group to not only comply with each other - but also to punish those ‘outsiders’ who were likely to interfere with the core beliefs of the group.

This has become a huge problem now as the range & breadth of those able to start a following has vastly increased since the times when hundreds of thousands (or millions) worshipped one creed.

Add in social media to the mix - and algorithmic selection - and sponsorship/ownership of the infrastructure running it - and you have the perfect storm for group-think.

The best example of the rise of group-think is climate change. It started with three people around 1978/9. Just three. Forty five years on - it’s consumed the minds of billions & without wishing to mention a certain UK broadcasting entity - messaging around it drips feeds the group think daily.

I’m no genius - but perhaps the whole way to start reversing conformity & group-think is to really think hard about what you need & what you want - rather than trying to force-fit yourself & your dependents into a framework that no longer serves you?

I'm reminded of R. Buckminster Fuller and his assertion that if a system is broken - don't attempt to keep fixing it - go off and build another. Fuller was a genius - but society at large isn't always easy on people who think differently (genius or not), and that may also be something we collectively want to ponder?

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